What is On Page SEO?

To us at WDt On Page SEO, it is about trying to achieve perfection to get your website to rank well on the various search engines.

More technically speaking though, it is about creating the correct “signals” in your website to be sent out to the search engines telling them what your website is all about and how it should be indexed. Other than what the Search Engines require, we also view SEO (specifically on-page) as enhancing the UX of the website.

A website must be found, easy to read, easy to understand, easy to navigate, and easy on the eye.

This involves:

  • proper use of keywords … not keyword stuffing
  • proper use of headings … but not just for the sake of following a formula
  • optimising images to ensure as fast a loading time as possible as well as providing a relevant description should the image not load.
  • internal linking between relevant pages
  • linking to appropriate external websites
  • overall website structure so that it makes sense and is easy to navigate

We also believe that the layout is important – sometime in a person’s life they have picked up a graphic novel that is shear chaos (well I know I have ­čÖé ). We are trained in school to read a certain way and you similarly expect the graphic novel to follow the same standard principle otherwise you end up reading “what happens next” instead of “whats happening now”. Well, the same principle applies to a website; the webpages should have a flow that makes sense to person visiting your website.

We haven’t as yet come across a tool, other than the human eye, that measures the effectiveness of the content layout, but we do use various tools to identify what keywords to use and whether the headings and images are optimized as much as possible.

Our On-Page SEO Toolbox

Some of our tools in our toolbox are:

  • kwfinder – along with using Google Adwords to research keywords, kwfinder is another great too that helps with keyword research locally in South Africa. Its not a free tool, but is totally worth it.
  • yoast – this is an awesome plugin for WordPress that assesses the content of the page itself against your desired keyword to “check if you have a match”. There is nothing more exciting than getting a green light (that means yoast is happy with your content). The other benefit of yoast is that you can specify your page title and meta description – which is also included in the green light measurement.
  • SEO Review Tools – we use this as a practice area,┬áspecifically the SEO content editor. Its provides our SEO content writers the ability to measure their work prior to submitting to be loaded on the website.
  • SEO Site Checkup – this tool covers both technical and on page aspects of SEO
  • Compressor.io – this is a free online tool. We’ve only discovered it recently, but is can seriously compress an image – in most instances better than Optimizilla. The downside however is only one image can be uploaded at a time … but some things are worth the compromise.
  • Optimizilla – this is another free online tool. It works really well for crunching images with text without experiencing any degradation in quality (unless you manually select a low quality).
  • Riot – this is a free application you install on your PC. Whilst I find it doesn’t always crunch the images as well as the online tool (especially images containing writing), it is very handy if you have 20 images at 5MB each.

I hope this provides a bit more detail on what we at WDt consider on page SEO, as well as some of what it entails.

Contact us today to get your SEO requirements